Women Leaders in Business Q&A: Christina DeGuardi, SVP of Marketing, Branding and Communications at
- michaelsogrady
- Aug 22, 2014
- 1 min read
Christina DeGuardi, is the SVP of Marketing, Branding and Communications at Crunch. Christina brings a unique approach to all brand communication, one that's informed by her 20+ years of experience dealing with premier brands at agencies across the globe. In that time, she's worked in all mediums and managed the production of multi-tiered campaigns for large-scale accounts, like Burger King and Volvo, fostering her understanding of strategy and positioning, business development and B2B sales strategies for brands with a franchise component. She's spent the last 7 years at Crunch where she manages a full marketing team and creative department with expertise in strategy, media, public relations, promotions, design, copywriting, digital, social media and production.
How has your life experience made you the leader you are today?
I was very involved in athletics growing up and I think that certainly helped me with confidence and teamwork. It also taught me how to take criticism and use it to improve. I also had siblings who were a bit older than I was so I was always trying to catch up to them, so it made me ambitious and eager to get to the next level in all aspects of life. This also meant that as a child I spent a lot of time with adults, where I learned to keep quiet so they wouldn't kick me out of the room when their conversations got interesting or inappropriate.
Angie D OGrady
Cooxist
COO Executive Leadership
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